Unique strategies of marketing for beginners

whenever I start communicating with people about marketing. I have noticed 2 things.

1. They cannot differentiate between marketing and promotion. They thought marketing means you need to promote excessively, need to send excessive emails and messages.

2. They didn't build any sales channels before marketing. They don't have any websites, landing pages, catalogs, or any brand, and marketing content.

That's why whenever they invite customers they could convert to sales because they could not find any right sales channels to trust. That's how they are failures in marketing.

The most important thing in marketing where 95% of beginners are didn't know about this. Marketing cannot directly get you sales.

Marketing generates trust and that trust will get you traffic and sales. So, you need to build something for trust because this is very much important for sales.

In this topic, we are going to discuss 5 unique strategies of marketing for beginners.

1. Nearby Marketing

I have seen a lot of people who ignored this step or don't want to understand this step. Nearby Marketing plan is very important to start up as a beginner. It means you need to start marketing to friends, families, and nearby areas.

I have seen a lot of people get failure in the startup because if someone launches a new product. he immediately shares it on social media plateforms.

This is absolutely wrong and the right way is you need to communicate with people about your product or service by calling them. Because a call to action is a great way to gain trust.

You need to take advantage of the trust of your friends and families. Because they already trust you. If you do this you will get 3 benefits from them.

• You will get your first customer from your family members.
• You will receive genuine feedback or suggestion from your friends and families.
• Your Marketing channel will grow fast. Because if your friends and families are known about your business they will share it more and more.

You can get 15 - 20 customers from nearby Marketing and then when you see your customer's growth increasing then shift it to the Network groups.

2. Network Groups

It is one of my favorite steps. There are a lot of businesses that are expanding and growing fast through network groups. Join Whatsapp groups where you can place your trustable friends and family members.

Request your close relatives, friends, and your existing customers to make WhatsApp groups with your familiar persons. If you want to launch any business or product share it with those groups and they will share it with the other groups.

That's how your business will expand and imagine if thousands of people promote your business then it is how easy for you to get traffic.

As I told you before marketing only gets you to trust and trust gets you sales. You got a friend's trust and your friend got the trust of his friends and so on. That's how the whole cycle moves.

3. Local Listing

In the marketing strategies list, the third step is local marketing/ local listing. Whenever we talk about marketing. There are so many peoples who are only talking about social media marketing and they didn't talk about local listings.

At the initial level, it is very much helpful for beginners to grow and promote their business. Local Listings means you have to list your business in some online directories. Making accounts on social media is also a part of local listings.

You have to create accounts like ( Justdial, google my business, quora, ), etc. Register your business into these types of online directories.

This is important because if someone screeches about your business or products then he/she will see your business or products listed on those trustable directories.

There is also important thing about local marketing is Newspaper Marketing. I know there are a lot of people going to say this is an old method and it doesn't work these days.

But, trust me still there are so many people who read newspapers and search and visit websites from Newspapers or visit websites via QR codes.

4. Content Marketing

When your business startup expands a bit higher and so many peoples are connected with you and you want to tell more about your products or business then you have to take this step for the best results. Do not be afraid of Content Marketing.

It is also a free working method to apply. You can start blogging and spread your products and services through blog posts.

Or opening a YouTube channel and promoting your business and products or a referral program. You can create content or choose a specific niche for it or you can run a referral program. There is a higher possibility to target audience and get more traffic.

Who will explore your website and products? So, basically, you are making a relationship by sharing your content and building the factor. In the future they might can you potential customer.

This day the most viral method is to create reels. You can make your own reels with your brand or business content to promote your product. You can engage with your clients and potential customers on a daily basis.

5. Paid Marketing

Paid Marketing is a part of digital marketing. This is where you invest money for google ads or Facebook ads for promoting your business and products through the marketing campaign. A lot of people apply this method in the first step which is absolutely wrong.

Take this step at the end when your business is growing and you are making money from the business then you can apply this method.

So, basically, when you want to grow your business more and want to expand your business beyond your local area or content community and want to tell more and more people than at the growth stage you can apply the paid advertisement marketing by Facebook or Google ads.

In paid marketing, the most effective way to promote your business or products is influencer marketing. In influencer marketing, you paid those who already archive a lot of followers and subscribers.

As I told you before marketing builds trust. So, the strategy is you will pay that person who is already trusted by a lot of people. If he/she will promote your business or product. Your business will reach the top. That's how you will get more qualified leads.

So, it's better than investing in Google or Facebook ads using influencer marketing. This will be more effective to grow your business.